Dr Sencer Yeralan was an invited keynote speaker for the 2011 MMO EMYK Conference held in Izmir, Turkey between September 29 to October 1, 2011.  The conference was on software tools for industrial and manufacturing engineering.  In his presentation, Dr Yeralan emphasized the significant forces that are defining the spirit of our times, and how such forces may change the very models of software development. Sencer Yeralan